ABOUT PURPLE PIPELINE
If you've ever spent a full day on admin instead of recruiting — and thought
"this is not what I built my agency to do" —
you're exactly who this business was built for.
HERE'S WHAT I KEPT SEEING
Boutique recruitment agencies are brilliant at recruiting.
The back office is a different story.
Not because the people running them aren't capable. Because there aren't enough hours, and the operational work never stops demanding them.
The website gets built once and never touched again. The CRM gets set up halfway and abandoned. The preboarding process works fine until it doesn't — and when it doesn't, the agency owner is the one who has to fix it at 9pm. Every system that should be running in the background is instead sitting on someone's plate.
The usual solutions make it worse. A VA who doesn't understand recruitment needs to be trained from scratch — and training takes time the agency doesn't have. A marketing agency quotes $5,000 a month for a website that looks polished but has no idea how a recruitment pipeline operates. Hiring a full-time ops person makes sense eventually, but not on a 5-person agency's budget.
So the owner keeps doing it all. And the agency runs — but it doesn't run well.
I spent over a decade watching this from the inside. And I kept thinking: someone should be solving this properly.
4
Years at Cielo Talent
Recruitment operations at scale
7
Years at Sterling
Background check processes, compliance coordination.
10+
Years inside recruitment ops
Not advising — doing
WHO I AM
I'm Belle. I've been inside recruitment operations long enough to know exactly where the gaps are.
For 4 years, I worked in recruitment operations at Cielo Talent — one of the world's largest talent acquisition firms. I was inside the processes that keep agencies functioning: preboarding coordination, pipeline management, tracker builds, candidate scheduling, process documentation. Not consulting on it. Not advising on it from the outside. Doing it — in a fast-paced, high-volume environment where systems either held up under pressure or didn't.
Before that, I spent 7 years at Sterling in criminal search and credit history check — the compliance and background check work that sits at the back of every placement and determines whether a start date holds.
That's over a decade of recruitment operations. The scheduling. The screening. The document chasing. The trackers that collapse when the volume spikes. The preboarding processes that look fine on paper and fall apart in practice. The reporting that nobody has time to build but everyone needs to make decisions.
I've also built the other side of the business — websites on GoHighLevel, process automations, CRM configurations, branding systems. Because operational support for a boutique recruitment agency isn't just about the admin. It's about everything that makes the agency look, run, and scale like a proper business.
The Purple Pipeline is what happens when all of that comes together in one place — built specifically for the agencies that need it most and have been underserved by every existing option.
WHY THIS EXISTS
Recruiters should recruit. The back office should run itself — or be run by someone who knows what they're doing.
A 5-person agency deserves the same operational quality as a 500-person firm.
The only thing that should differ is the scale. Not the standard.
Right now, most boutique agencies are running on willpower and workarounds. The founder is the recruiter, the ops manager, the IT department, and the website developer — all at once. That's not sustainable. And it's not what they signed up for when they started the agency.
The Purple Pipeline exists to close that gap. One provider who understands recruitment, knows how the systems connect, and handles the back office so the people who are good at recruiting can spend their time doing exactly that.
No training required. No juggling vendors. No wondering whether it's being handled.
It is.
"Someone should be solving this properly."
— so I did.
Over a decade inside the work. Not adjacent to it. Not consulting on it. Inside it — building the trackers, coordinating the preboarding, running the pipelines, doing the scheduling.
That experience is the product.
WHO IS THIS FOR?
This works if you're ready for someone else to own the back office.
The Purple Pipeline is built for boutique recruitment agency owners with 1–15 people who are done spending their best hours on the wrong things.
You know your agency needs a better website. You know your processes need documenting. You know there's automation sitting on the table that you haven't touched because there's no time. You've tried to delegate before and it didn't work — because whoever you delegated to didn't understand the work.
That's the difference here. You won't spend your onboarding call explaining what preboarding is. You won't send three follow-up messages to find out if something got done. You won't get a website that looks nice but has no idea how a recruitment agency actually operates.
You hand off the back office to someone who already knows it. And you get back to recruiting.
THIS ISN'T THE RIGHT FIT IF —
You're looking for someone to do your business development, run your social media, or handle work outside recruitment operations. The Purple Pipeline is focused, intentional, and built around one thing: making recruitment agencies run better. If that's what you need, we should talk.
READY?
Ready to hand off
the back office?
The discovery call is 20 minutes. No pitch. I'll ask about your agency's
current setup — what's working, what isn't, where the bottlenecks are
— and tell you exactly what I'd recommend.
If it's a fit, you'll have a scoped proposal in your inbox within 48 hours.
If it isn't, you'll still leave the call with a clearer picture of what your
operations need.
Either way, it's worth 20 minutes.