SERVICES AND PRICING
Everything your agency needs to run — without hiring, training, or managing anyone to do it.
Pick what you need. Start when you're ready. No forced bundles. No enterprise minimums.
You already know what your agency needs. A website that doesn't embarrass you when a client Googles you. Automations that stop the same tasks from eating the same hours every week. Admin support that doesn't require three weeks of handholding before it's useful.
The question has never been what. It's who.
The Purple Pipeline handles all of it — built and run by someone with over a decade of recruitment operations experience.
Everything below is priced for agencies your size. Start with one service. Add more when you're ready.
10+
Years inside operations
Not adjacent. Not consulting. Doing.
48h
Scoped proposal turnaround
Not adjacent. Not consulting. Doing.
No recruitment 101
You don't need to explain recruitment to me.
ONE-TIME BUILDS · FIXED PRICE · DELIVERED ON SCHEDULE
Project-based services.
Every project has a defined scope, a fixed price, and a clear turnaround. You'll know exactly what you're getting before work begins — scoped proposal in writing within 48 hours of your discovery call.
BEST VALUE - SAVES $400
The Launch Bundle
$1,800
Every project has a defined scope, a fixed price, and a clear turnaround. You'll know exactly what you're getting before work begins — scoped proposal in writing within 48 hours of your discovery call.
Turnaround: 2–3 weeks
Revisions: 2 major revisions on website and branding
Best for: Agencies launching or relaunching who want to get everything right the first time.
WHAT'S INCLUDED
- 5–7 page GHL website with booking calendar, contact forms, and auto-responders
- Logo direction, colour palette, typography system, and brand guidelines document
- Competitor landscape, audience language analysis, and positioning recommendations
GHL Website Build
$1,200
A professional, mobile-responsive website on GoHighLevel — with booking calendar, contact forms, and auto-responders already built in. 5–7 pages including Home, About, Services, Contact, and Careers or Jobs. A working site built the way your agency actually operates.
2 weeks | 2 major revisions
Best for: Agencies that need a website that works — and looks like it was built by someone who understands recruitment.
Branding Identity Package
$600
Logo direction, colour palette, typography system, and a brand guidelines document — so your agency looks consistent across every touchpoint. Built around how your agency actually positions itself.
2 weeks | 2 major revisions
Best for: Agencies that have outgrown their current brand — or never had a real one to begin with.
Automation Setup
$400 - $800 / project
Pipeline builds, preboarding workflows, follow-up sequences, CRM configuration, tagging systems, and form creation — set up properly so the repetitive work runs itself. Scoped to your specific setup and recruitment workflows.
2 weeks | 2 major revisions
Best for: Agencies losing hours to manual tasks that should already be automated.
Recruitment Pipeline Build
$300–$500 / project
A custom recruitment pipeline inside GHL — with stages, automations, and task triggers built around how your agency actually moves candidates through the process. Not a default pipeline renamed.
1 week | 1 major revision
Best for: Agencies using GHL who need a pipeline that reflects how they actually recruit.
SOP Process Documentation
$300 - $500 / process
Written standard operating procedures for your existing recruitment workflows — so your processes live somewhere other than your head, and your team can follow them without asking you every time.
2 weeks | 2 major revisions
Best for: Agencies preparing to hire, hand off work, or get their processes out of their heads and onto paper.
System Audit
$250
A review of your existing tools, processes, and workflows — with a written recommendations report that tells you what's working, what isn't, and what to fix first. No upsell pressure. Just an honest assessment.
1 week
Best for: Agencies that know something is off but aren't sure where to start.
Tracker Build
$150 - $300 / tracker
A custom tracking spreadsheet or dashboard for recruitment KPIs, pipeline tracking, compliance management, or preboarding status — built to your specific data needs.
3-5 business days | 1 major revision
Best for: Agencies running critical processes on spreadsheets that weren't built for the job.
Market Research Report
$400
A competitor landscape analysis, audience language mapping, and positioning recommendations — so you know exactly how your agency sits in the market and what to say to the clients you actually want.
1 week
Best for: Agencies repositioning, entering a new niche, or building a website and needing to know what to say before writing a word.
ONGOING SUPPORT · FLAT MONTHLY RATE · FULL VISIBILITY
The operational work that's eating your billing hours — handled every month, on a schedule that works.
Every retainer client gets a dedicated ClickUp workspace. Every task in progress, every task completed, every hour logged, and every hour remaining — visible in real time. No status chasing. No wondering whether it's been done.
The 20-hour plan
$400 / month
Hours included:
20 hrs/month
Effective rate:
$20/hr
Clickup Access
Full visibility
Commitment
Month-to-month
The 40-hour plan
$800 / month
Hours included
40 hrs/month
Effective rate
$20/hr
Clickup Access
Full visibility
Commitment
Month-to-month
WHAT'S COVERED
— Interview scheduling and coordination
— Preboarding coordination — tracking requirements, chasing documents, ensuring start-date readiness
— Resume screening against your defined criteria
— Employment and education verification
— Phone screening using your structured questions and knockout criteria
— Offer letter preparation using pre-approved templates
— Tracker maintenance and updates
— Recruitment pipeline management
WHAT'S NOT COVERED
× Lead generation
× Business development
× Social media
× Marketing tasks
× End-to-end recruiting
× General admin outside recruitment operations
If it's not on the covered list, it's not in scope. This keeps the work focused, the hours accountable, and the service worth what you're paying for it.
Hours are tracked in ClickUp and visible to you at all times. When the hours are consumed, work stops until the next billing cycle. Hours do not roll over — unused hours are not carried forward.
Every task request is acknowledged within 24 business hours, with confirmation of scope fit before work begins. This isn't a retainer where things disappear into a black box. You see everything.
NO MONTHLY COMMITMENT
Not ready to commit? Start with a single block of hours.
À la carte support gives you access to the same task menu as the retainer — with no monthly commitment. Same work. Higher hourly rate. No ClickUp visibility. Retainer clients take priority in the queue.
It's designed for two situations: testing a specific service before committing to a retainer, or a one-off need that doesn't justify a monthly plan.
If you find yourself using it consistently, the retainer is the smarter move — $20/hour instead of $25, ClickUp access, and priority scheduling from the first task.
$25/hour
5-hour minimum ·
$125 to start
Same tasks as the retainer. No ClickUp. No priority queue. Retainer clients come first.
HOW THE PURPLE PIPELINE COMPARES
You have four options for handling your back office.
Here's what each one
actually costs.
Most boutique agency owners already know they need operational support.
What stops them isn't awareness — it's the assumption that proper support
means enterprise-level spend. It doesn't.
| General VA | Marketing Agency | Full-Time Hire | The Purple Pipeline | |
|---|---|---|---|---|
| Monthly cost | $1,000–$3,000/mo (offshore) · $4,000–$9,600/mo (US) | $2,500–$5,000/mo (boutique) | $4,700–$7,000/mo (salary + benefits) | $400–$800/mo |
| Understands recruitment operations | No — requires training from scratch | No — built for marketing, not ops | Depends entirely on who you hire | Yes — 10+ years inside recruitment ops |
| Knows preboarding, pipeline management, tracker builds | Unlikely without extensive briefing | No | Maybe | Yes |
| Website builds included | No | Extra cost — $5,000–$25,000 | No | From $1,200 |
| Process automation | No | Extra cost | No | From $400 |
| Full task visibility | No | No | Yes | Yes — real-time ClickUp access |
| Training required | Yes — significant | Yes — on your agency | Onboarding period | No recruitment training required |
| Minimum commitment | Varies | Usually 3–6 months | Employment contract | Month-to-month or single project |
VA rates in 2026 range from $8–$15/hour offshore to $60/hour for US-based specialists — before training time. Marketing agency retainers average $5,000–$8,000/month, with websites as a separate $5,000–$25,000 project. A US recruiting coordinator earns $47,000–$68,000/year — add 25–30% for total employment costs and you're at $58,000–$88,000 per year.
The real cost isn't the invoice. It's what happens when the wrong person handles recruitment operations.
THE PROCESS
From discovery
call to work in progress — in
under 72 hours.
01
Book a free 20-minute discovery call
No pitch. I'll ask about your agency's current setup and tell you exactly what I'd recommend — project, retainer, or both.
02
Receive a scoped proposal within 48 hours
Exact deliverables. Exact pricing. Exact timeline. Everything in writing before anything begins.
03
Work begins
Project clients get a start date and milestone check-ins. Retainer clients get their ClickUp workspace set up and their first tasks in queue. You see everything. I handle the back office. You recruit.
IS THIS RIGHT FOR YOU?
Is The Purple
Pipeline the right fit?
IT PROBABLY IS IF:
You run a boutique recruitment agency with 1–15 people and you're spending more time on operational work than you should be. You've tried delegating before and it didn't work because the person you delegated to didn't understand recruitment. You want one provider who understands how the website, the automations, and the admin all connect — not three separate vendors who don't talk to each other.
IT PROBABLY ISN'T IF:
You need someone to generate leads, manage your social media, run your marketing, or do end-to-end recruiting. The Purple Pipeline is focused on one thing: making the back office of boutique recruitment agencies run properly. If that's not the gap you're trying to close, it's not the right fit.
READY?
Know what you need?
Let's scope it.
Book a free 20-minute discovery call. Tell me about your agency.
I'll tell you exactly what I'd recommend and send you a
written proposal within 48 hours.
No commitment until you've seen the scope and the price in writing.
Not sure where to start?