PORTFOLIO
This is what it looks like when your back office runs properly.
Real projects. Real problems solved. Every one of these was built by the same person who will be handling yours.
01
The Purple Pipeline website
You’re looking at it.
This site was built on GoHighLevel from scratch — brand identity, copy, contact forms, booking calendar, auto-responders, and the Back Office Assessment you may have already taken. Same build I deliver to clients: professional, mobile-responsive, and wired to work from day one.
If your agency’s website is a template you set up three years ago and haven’t touched since, this is what the replacement looks like.
Live Proof
THE RESULT
A fully branded GHL site built from zero — brand identity, copy, automations, and assessment all delivered as one cohesive project.
02
Candidate Cross-Referencing Automation
The problem
Candidate information lived in two systems — Salesforce and Workday — and the team was manually cross-referencing records between them. Every candidate meant switching tabs, checking fields, copying data, and hoping nothing got missed.
What I built
A macro that cross-references candidate information between Salesforce and Workday automatically, flags discrepancies, and eliminates the manual back-and-forth.
50%+
REDUCTION IN PROCESSING TIME
The hours that used to go to data matching went back to candidates.
03
Interview Scheduling Tracker
The problem
Dispatchers had no visibility into interview scheduling workload. They couldn’t see how many interviews were assigned to each person, who was at capacity, and who could take on something urgent. Scheduling decisions were based on whoever answered first.
What I built
An automated interview scheduling tracker showing real-time assignment distribution across the team — who’s carrying what, who’s available, and where the bottlenecks are.
No more guesswork
THE RESULT
Urgent tasks got routed to people who had capacity, not just people who picked up the phone.
04
Hiring Manager & Candidate Follow-Up Templates
The problem
Follow-up communication with hiring managers and candidates was inconsistent. Different people sent different messages at different times — or forgot entirely. No templates, no process.
What I built
A full set of follow-up email templates covering every stage of the hiring process — for both hiring managers and candidates. Standardized language, clear next steps, repeatable without training.
Consistent Messaging
THE RESULT
Consistent, professional communication across the board. On GHL, this becomes a fully automated workflow with zero daily effort.
05
Hiring Manager & Candidate Follow-Up Templates
The problem
No single view of the interview pipeline. To-be-scheduled, pending, completed — scattered across inboxes and spreadsheets. “How many interviews are pending for Business Unit X?” required digging, not a glance.
What I built
An Excel dashboard showing interview status across every business unit at any point in time. Filterable by timeline, unit, and status.
One Dashboard
THE RESULT
Replaced a dozen email threads. Leadership got answers without requesting a report. The team spotted backlogs before they became problems.
06
WorldTravelerOfficial.com
The problem
World Traveler Official Travel & Tours needed a complete brand and web presence built from the ground up — brand identity, website, funnels, content, and social media strategy — with no existing assets to start from.
What I built
Brand identity and positioning, website design and development, funnel creation, copywriting, and market research. Different industry, same approach: understand the business, build what it needs, hand it over clean.
Zero to live
THE RESULT
A complete brand presence built from scratch — concept to implementation, delivered as part of a real-world project with a live client.
Every project on this page started the same way.
Something wasn’t working, and the person doing it needed it off their plate. That’s what I do. I look at what’s eating your time, build the fix, and make sure it holds.